In order to grow, streaming services may need to offer customers more, better, and cheaper subscription options — something Amazon is already doing
The OC&C report is understood to have made a number of proposals
to help music streaming services maximize consumer spending in the years ahead. These included: offering non-subscribers the ability to pay for premium “day passes” to soundtrack one-off parties, barbecues etc.; segmenting the “upsell” of music subscriptions by niche genres, i.e.
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