The Big Machine versions of Swift’s re-recorded albums have performed largely in line with industry trends despite the presence of the newer iterations.
Of course, Shamrock does not enjoy the spoils of the three albums of re-recordings. Through week 28 of this year,have sold 2.23 million units in the United States. But these couldn’t be considered sales that were lost to Shamrock. Whether or not Swift re-recorded the three albums, Shamrock would benefit only from the sales of the original versions. And so far, it doesn’t appear the Taylor’s Version albums are crowding those out.
Streaming is a different story, though. There is some evidence that the Taylor’s Version reissues have led to a decline in streams for the original Big Machine albums. In the 18 weeks before the release ofon Nov. 11, 2021, the original version averaged 9.7 million on-demand audio streams per week. In the 18 weeks afterwas released, the original version’s weekly on-demand audio streams declined 41% to 5.7 million.andhave underperformed expectations in 2023.
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