They should view patients as consumers.
and targeting strategies — the nation’s largest health system, HCA Healthcare, only engages with 1% of Americans through its care delivery system.
Health system leaders shouldn’t rely on patient satisfaction measures to project and account for future patient behaviors. Instead, they need to look at what patients actually do and incorporate that information into strategic planning accordingly. Americans also see this kind of personalization every election cycle, where political campaigns engage with likely voters by sending messages about specific issues that resonate with those voters, as opposed to messaging about every issue in a party platform.
Health systems need to look beyond revenue targets and seek to understand their “share of care” in the markets they serve. For example, of the patients that a given health system treats, what percent of all of those patients’ care interactions wereTo better grasp this kind of information, health system leaders can look to both internal data and external data .
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