Helmut Lang Appoints One of NYC's Buzziest Designers As New Creative Director

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Helmut Lang Appoints One of NYC's Buzziest Designers As New Creative Director
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It’s a new day for American fashion.

Victor VIRGILE/Gamma-Rapho/Getty Images

“Last year, when I was thinking about the next move in my career, one thing remained consistent even when everything else felt uncertain. I needed to continue doing my part in helping the city I love most regain its stature as the center of gravity for everyone who cares about radical thinking in fashion,” Do, celebrating the news. “During the most formative days of my own fashion education, no one embodied this spirit more definitively than Helmut Lang.

For many, Do’s appointment is a well-deserved one, as it recognizes the work the designer has accomplished through his five years at his own brand. Founded in 2018, Peter Do gained a fast following for its minimalist take on downtown fashion. Strong tailoring, deconstruction, and a rejection of gendered dressing quickly propelled Do to a place among the new guard of New York designers. Born in Bien Hoa, Vietnam, Do immigrated to Philadelphia when he was 2014.

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