Help Our Neighborhood Restaurants: Thai Direct Bowls in NYC serves healthy Thai food
. Thanks to Kyrie Irving and Beyond Meat, a New Yorker in need will get a plant-based burger whenever you order.” says owner Lita Wall, a Bangkok native who opened Thai Direct Bowls in 2018 as a healthy take on the city’s street food. “It’s very difficult.”
Wall had closed the restaurant for two weeks in February to do renovations, when sales were already falling as the COVID-19 outbreak was ramping up in China. “I think people in New York City started to feel like, ‘Maybe it’s not so safe to eat Asian food,’” she says. Then Thai Direct Bowls reopened and “ran into the full-blown pandemic.” Revenue has since dropped more than 75%.
“For the staff who want to work, I want to keep opening so they can get income,” Wall says. “We do what we can basically.” Wall entered the restaurant business after a career in finance, including a stint at Bank of America. She saw an opening serving the food she grew up with, modified for health-conscious New Yorkers.
“Some people seem to associate Thai food with something not so healthy,” she says. “I wanted to offer something healthy that still offers the same Thai flavors.”
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