LVMH-owned Cognac brand Hennessy is taking its relationship with basketball one step further as the presenting sponsor of “Knuckleheads,” a podcast hosted by NBA veterans Quentin Richardson and Darius Miles.
The “Knuckleheads” podcast, presented by Hennessy, can be found on Apple Podcasts, Spotify and YouTube. In each episode, the show’s hosts and their guests can be found sitting around a table, sipping on Cognac with a bottle of Hennessy at the center.As brands look for new and innovative ways to engage consumers through digital platforms, podcasts have become a popular channel for meeting attentive listeners.
With the partnership, the brand aimed to expand the representation of love through fictional stories within audio spots in the Modern Love podcast .
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