Here are 3 areas where Google's ad business has shown signs of vulnerability

From search to retail media, Google's vaunted ad business is showing signs of vulnerability it never had before

. But neither pose the threat to Google's search dominance that ChatGPT-powered Bing does today, according to an agency source.

But search competitors still have a long way to go before they take a sizable chunk from Google's dominance."I don't think this is doom and gloom for Google," Anderson said. Google, after all, is developing its own AI chatbot: Bard. "We haven't seen any real uptick in Bing search budgets because we try to fully fund all search engines just based on the amount of traffic, the amount of demand for our client's products, and how the ROI is coming in," the agency source said.Google claims that more than 100 million people in the US now watch YouTube on a TV screen, but even YouTube hasn't escaped widespread ad revenue declines. YouTube marked its first-ever year-over-year drop in quarterly sales last year.

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