The best part? These size extensions are intended to stick around for the long run, ushering in a new, more inclusive normal. 🙌
In the fashion industry, lip service doesn’t really go very far. Brands and designers can promise to do better and say they care, but it’s the products that do most of the talking. The proof that a brands is listening to its customers, particularly those who wear a size 12 and up, comes from direct action: selling products that fit them—and that look good.
Cases in point are the brands who’ve all extended their size ranges within the last year. There’s no clear underlying thread that ties these labels together. Some specialize in denim, others lingerie; there are ones with super-affordable pieces and others whose designs are reserved for special splurges.
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