Travel agents are winning the hearts and wallets of their customers in the battle against online travel agencies by increasing local market events.
, has become known for its annual Travel Showcase, which has raised over $200,000 for local charities since it started in 2007. According to Karen Pickrum, the agency’s director of marketing, planning begins more than a year in advance to confirm more than 50 travel partners that attend from all over the world.
Formal invitations included a cocktail reception where a professional stylist gave tips on packing and travel style. Over 50 agency customers were greeted with a champagne welcome and then personally escorted into the event. Guests each received swag bags like celebrities do, theirs filled with packing tips and travel information.
specializes in Tahiti. She says, “One of my favorite client events was the one I had on the Freda B sailboat. I invited VIP clients to learn about and celebrate the inauguration of the Aranui 5, freighter to paradise, French Polynesia. We marked the event by dressing the Freda B up in Polynesian decor including flying the Tahitian flag.
There was a discussion on why world cruises are great values and there was a discussion on which trips are best for solo travelers. Based on feedback she’s planning a future event that will provide tips on to take, manage and showcase photos partnering with a local professional photographer.does something you’ll next get from those online travel agencies. She hosts wine and cheese parties for customers who have already booked a group trip. They invite their family and friends to hear about it.
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