Hermès Hauled in $2.7 Million in One China Store on Saturday: Sources

The single-day tally is believed to be the highest for a boutique in China.

Hermès is said to have brought in at least 19 million renminbi, or $2.7 million, in sales on the reopening day of its flagship store in Guangzhou’s Taikoo Hui last Saturday, according to multiple sources.

The single-day tally, believed to be the highest for a single boutique in China, offers a confidence boost for luxury brands who are eager to get tills ringing again after the coronavirus outbreak. Screenshots of Xiaohongshu users sharing their experience shopping at the reopened Hermès flagship in Guangzhou, China. Screenshots/ WWD

The new location, spanning some 5,500 square feet and previously occupied by Prada, boasts an extensive facade that “features a wall with a modern yet minimalist aesthetic, cleverly combining the local tradition of brick making and enamel craftsmanship.” It offered for sale two exclusive Birkin designs inspired by the jacket worn by the Imperial Guard of Napoleon III, according to a statement seen by WWD.

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