Hermès won in a closely watched intellectual-property trial over an artist who created and sold NFTs depicting the company's Birkin handbag
, a boost for companies seeking to protect their trademarks in the digital realm.
After a weeklong trial, a federal jury in Manhattan on Wednesday awarded Hermès $133,000 in damages from Mason Rothschild, a self-described entrepreneur and artist. While the dollar figure was relatively small, the legal principle was large. The company argued Mr. Rothschild was profiting unlawfully off the goodwill of its sought-after luxury product, with his actions pre-empting the company’s ability to offer products and services in virtual marketplaces. Mr.
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