Jenny Kassan, an attorney and entrepreneur focused on helping founders raise capital from “normal” investors, said on my Electric Ladies podcast recently that female founders, especially mission-focused ones, tend to limit who they think of as “investors” and miss out on a lot of money.
from Pitchbook on these issues in 2021), and Julie Lenzer who is a serial entrepreneur and Chief Innovation Officer of the University of Maryland:“Step one is getting clear on your goals and values because that will inform how you go about raising money”
pointed out that, “be clear in your mission, objectives and approach” will also “build confidence in others that you know what you’re doing.”. Find investors in your network among people who share your values, create a partnershipKassan insists, “there's investors all over the place. In the United States, a majority of the adult population is investors.
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