The chye sim, lettuce and xiao bai cai are offered under the SG Farmers’ Market brand.
SFA’s 2023 food statistics report showed that local vegetable production accounted for only 3.2 per cent of total food consumption.
Under the pilot, tilapia fish is going at a promotional price of $4.90 for a whole fish and $5.90 for a fillet – $1 less than their regular prices. The three players have been speaking to food businesses in the hotel, restaurant and catering sectors, as well as supermarket retailers, to better understand the industry’s needs and demand for fresh produce.
He stressed the importance of building a “strong agri-food system” where various players “synergistically support one another”. The aggregator arrangement helps to facilitate longer-term contracts between farms and buyers, leading to greater sales of local produce, he added. Netatech, which sells assorted vegetables from kailan to round bayam and red bayam, is offering its produce at $2.98 per 250g pack, with a promotion of $4.90 for two packs. The Straits Times has reached out to the company for comment on the prices.
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