Hooters dispels rumors that it's shutting down and rebranding in response to study that claims millennials 'aren't that into boobs'
found younger people were less likely to search for breasts on pornography websites. It noted that the research was part of a larger trend of millennials being less inclined to visit"breastaurants" like Hooters and Twin Peaks compared to older generations.
The Insider story about the study added context about declining foot traffic and slumping sales at Hooters, which led to a period of closures between 2012 and 2016, and prompted a strategy shift that included a menu redesign and new decor intended to appeal to a wider millennial and female audience.
In 2017, Hooters opened a fast-casual spinoff chain called Hoots, designed to attract consumers looking to pick up food on-the-go, where employees"dress more modestly" than at traditional Hooters locations,to Nord Bay Capital and TriArtisan Capital Advisors, in a deal former Hooters CEO Terry Marks said at the time"comes at an ideal time for the company, bringing fresh partners with complementary skills and experience to support our next phase of growth to the benefit of all our...
Hooters has since struggled to regain momentum. The company was especially hard hit by the pandemic, and encountered difficulty navigating stagnant sales and executive leadership shakeups. According toThe company made headlines in 2021 after several
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