Horror movies will dominate movie theaters from now until Halloween

Starting this weekend, movie theaters will have a steady stream of jump scares, creepy monsters and gore — and that’s great news for the box office.

that restrict promotions for big blockbuster features, horror films could be the perfect balm. Fans of the genre aren't as preoccupied with the star power behind the films, but rather how scary and bloody – and fun – they are.Sign up for NBC LA newsletters.

"Horror movies have been a mainstay of cinema since its inception and have never lost their appeal particularly when presented in the communal environment of a darkened movie theater," said Paul Dergarabedian, senior media analyst at Comscore. With smaller-than-average production budgets, these films are also often very lucrative for studios and don't require massive box office receipts to be profitable.

"Horror films have an innate quality about them that doesn't require the kind of traditional mass marketing footprint major franchises do in order to capture their target audience," said Shawn Robbins, chief analyst at BoxOffice.com.

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