Houston brands are offering jewelry and body art as an experience,...
Customers can choose to add diamonds and other fine gemstones or connectors that Broesche designs in shapes such as crosses and daisies.
Clients return to additional charms to mark new milestones. One grandmother has a Eterna bracelet for all of her seven grandchildren. Each delicate bracelet has the child’s birthstone along with a connector that is significant to the child. Neon display cases illuminate titanium, 14-karat and 18-karat gold studs and words dance across the walls inviting customers to take an “earscape.” In the mix, Houston customers might gravitate to cowboy hat studs and huggies, longhorn and tiny earrings that spell the word “y’all.”
With arched door openings, pastel accents and jewelry that is meant to be touched and tried on and not barricaded behind glass, the shop offers “that girly experience, you want to walk in and get styled and get this new stack,” she says. Berenato wears eight permanent bracelets on one arm. “They look really good stacked up,” she says, promising that the bracelets lay flat and don’t tangle: “You barely even feel it, it kind of becomes a part of you.”
The Austin-based designer says she would like to one day find a permanent Houston home for her full-range handmade jewelry collection.For a new kind of custom adornment, Ephemeral is a made-to-fade tattoo studio now open in Montrose.
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