With many retailers and jewelry stores having to rethink their physical spaces, The Clear Cut is able to sustain their business via social and through their one-to-one direct-to-consumer concierge approach.
, The Clear Cut was launched in January 2018, when Landau and Simon recognized the demand for bespoke engagement rings at a wide range of prices, nationwide and globally.she is the fourth generation of her family in the diamond business — as well as her penchant for creating compelling and educational content in the form of her blog, which launched“Growing up, I thought there was no future in this industry, so I never had the intention to go into the jewelry business.
Landau’s career began in traditional retail, before working in the wholesale diamond industry. “I was making rings for friends and family, and then realized that most people were really yearning for more education and more guidance,” Landau explains. “So in 2016 I started The Clear Cut as an educational blog for my friends, my clients, my husband's classmates — who I was making rings for —— and then started posting some of the designs on Instagram.
Simon realized that Landau’s side gig could become a profitable business. There was clearly a market for people who wanted“I was just helping people remotely and sending photos of the diamonds, creating custom rings, and then it really took off.” Landau shares. “It depends on the customer, but most people prefer to do phone consults with an expert who isThen the photos of diamonds and designs are exchanged via email, because it’s easier to see that way.
In this new era where physical spaces have become a more fragile concept, The Clear Cut’s remote business model can serve as brilliant inspiration for other businesses.
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