It took Crestani years of false starts and experimentation before he finally hit upon a winning, profitable business.
His first shot at entrepreneurship was selling products on eBay. That venture brought him $1,000 to $2,000 per month, and a call from PayPal’s security team. There was a problem with the business model: Crestani was selling products PayPal didn’t approve of. His PayPal account was shut down and that business shuttered.
The result was his first $1,000 day. But the celebration didn’t last. Crestani was suspended when the school suspected he acquired the test answers through illicit means. Ironically, he was just around the corner from the success the book preaches. All it would take was Crestani getting fired from a nine-to-five job.At 22-years-old, Crestani got a “real job” working for a marketing firm in Los Angeles. The firm specialized in pay-per-click advertising on search engines. Crestani taught himself the trade and was soon running more than 20 client accounts, drafting compelling ads, and smart bidding strategies to drive sales.
Instead of appreciating his value to the company, his boss taunted him and told him to get back to work. Crestani was flabbergasted. Every customer Crestani convinces to buy generates a significant cut for his company. In one example, he says he receives $40 for every sale of a $90 product. Crestani’s firmalso recruits and teaches other affiliates to sell these products for them, creating a network effect that generates massive revenue well into the six figures every month.
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