Can the 'The Golden Bachelor' save ABC's 'The Bachelor' franchise from fizzling out?
By capitalizing on the widespread excitement for Turner’s season, the hope is the “Bachelor” franchise as a whole will get a lift, both in ratings and in relevance.
“It is really important for this show to be at the forefront of pop culture,” Mills says. “It certainly shows in the ratings, and you feel it — when people aren’t talking about it, the ratings go down.” The “Bachelor In Paradise” cast for Season 9, which will air Thursdays directly after “The Golden Bachelor”of “The Bachelorette,” which aired during the summer, ranked as Monday’s top broadcast entertainment series in total viewers and in the 18-49 demo. But with an average of 3.2 million viewers, it’s all relative. In the pre-streaming mid-2000s, the franchise brought in more than 10 million live viewers each night.
“It definitely feels like we’re set up for a big year in Bachelor Nation,” Mills says. “This is a very special franchise that means a lot to people. When you give them stories to be invested in it, they come.”
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