Momentum to organize has picked up among some of Amazon's 650,000 worldwide employees, but unionizing efforts haven't come very far. Amazon increased the minimum wage to $15 an hour and is fending off unions with tweets, training videos and new hires.
In the video, an animated man wearing a yellow safety vest says, "We are not anti-union, but we are not neutral either. We do not believe unions are in the best interest of our customers or shareholders or most importantly, our associates.""Make it a point to regularly talk to associates in the break room. This will help protect you from accusations that you were only in the break room to spy on pro union associates," the video says.
Amazon is also recruiting employee relations managers whose duties include having "significant experience in handling union organizing activities" and "responding to union activity.", a group of Amazon employees known as Fulfillment Center Ambassadors actively tweet about how much they love working at Amazon, often in response to threads about poor treatment of Amazon workers.
But whether Amazon workers are currently signing union authorization cards is a closely guarded secret. Company spokesperson Lighty said: "Amazon respects the rights of our employees, and we have a zero tolerance policy on retaliation for employees raising their concerns."
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