How BadBoysforLife escaped the franchise revival curse
,” which cost $90 million, ignited to $37 million overseas and should cross the $100 million mark worldwide through Monday.
“The marketing campaign showcased that, while the same ingredients that made the first ‘Bad Boys’ movies so beloved would definitely be included in this reboot, there would be a fresh enough take on the concept to make it not feel like a tired rehash,” said Paul Dergarabedian, a senior media analyst with Comscore.
And Sony’s hardly alone in stumbling when it comes to revisiting the overly familiar. Paramount’s “Terminator: Dark Fate” and Warner Bros.’ “The Shining” sequel, “Doctor Sleep,” were among 2019’s money losers. Those films went mostly ignored by audiences, who found those updates derivative. To avoid that particular fate, Smith, who rarely appears in sequels, became invested behind the scenes and helped produce the film.
“January has always been a place for late-year films to find favor, but massive brand-new debuts have generally been a rarity,” Dergarabedian said. “Studios that take risks and see a land of opportunity where others see a box-office dead zone are often rewarded.”
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