How badly are we being ripped off on eyewear? Davidlaz talked to those with first-hand experience to find out.
Charles Dahan was one of the leading suppliers of frames to LensCrafters, before the company was purchased by optical behemoth Luxottica. Glasses that cost him $20 to make would be sold for five times that amount.
I noted that if you wear designer glasses, there’s a very good chance you’re wearing Luxottica frames.include Armani, Brooks Brothers, Burberry, Chanel, Coach, DKNY, Dolce & Gabbana, Michael Kors, Oakley, Oliver Peoples, Persol, Polo Ralph Lauren, Ray-Ban, Tiffany, Valentino, Vogue and Versace. Dahan, a chemical engineer by training, established a company called Custom Optical in 1977 after designing a machine capable of making prescription lenses appear thinner.
“He was a key supplier — good product at reasonable prices,” Butler, 74, said in a phone interview from Berlin, where he was meeting with optical-industry contacts. Lenses, he said, might cost about $5 a pair to produce. With fancy coatings, that could boost the price all the way to $15. Dahan said things went downhill for him after that. Luxottica increasingly emphasized its own frames over those of outside suppliers, he said, and Custom Optical’s sales plunged. Dahan was forced to close his business in 2001.Indeed, the California maker of premium sunglasses was embraced by skiers and other outdoorsy types after it released its first sunglasses in 1984.
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