Sports gambling in Ohio is going to be an integral and inextricable part of everyday life when it comes to how we view and consume games and media moving forward.
, CEO of the Cavaliers, Rock Entertainment Group and Rocket Mortgage FieldHouse, said partnering with a well-established brand such as Caesars Sportsbook gave the Cavs options in creating an immersive experience that meets the needs of sports gamblers prescriptively.
“If you bet on a game, you’re 40% more likely to attend or to watch that game,” Barlage said. “For us, we think it’s a great way for us to create another layer of engagement with our fans.” That expanding interest can mean big dollars for pro sports leagues. The advertising take alone during the recently completed World Series between Philadelphia and Houston garnered multiple millions for MLB, and brand sponsorships can help a league rake in even more.
Many sportsbook operators will ante up a lot of cash to be able to say they are the official partner of a particular league. The leagues sell rights to logos, names and likenesses to the apps, and in turn that gives the apps a little more credibility. “As you look around and shop the different apps, it’s almost like buying a new car,” Wankel says. “There are certain games that are going to be priced more favorably in terms of what you want. That’s a consideration.”
“We’re creating an environment that is ultimately regulated and has checks and balances with it,” Barlage said. “That creates a much higher degree of integrity, and that’s important.”
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