Here's how bts_twt and K-pop are reigniting America's boy band obsession. ARMY (via CNBCMakeIt)
When BTS came on the scene in 2013, they offered a different image of K-pop than Psy's meme-worthy dance moves. The group brought genre-blending songs, powerful choreographies and polished images developed through South Korea's intense training system for aspiring stars. BTS also uploaded a steady stream of content onBut it wasn't just synchronized dances and social medial savvy that propelled BTS to their status as the reigning boy band in America.
Their lyrics — many of them written by the members themselves — touched on universal themes like mental health, self-love and the pressure to succeed. They resonated with fans, despite the language barrier. In 2017, BTS even teamed up with UNICEF to launch the "BTS's meteoric rise hasn't come without sacrifice. The group took to Twitter last week not to announce a new album or tour, but an "extended period of rest and relaxation.
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