In the face of devastating economic losses, residents are asking visitors to return—but respectfully.
LiAnne Driessen had moved into her grandparents’ home in Lāhainā four years ago, a home destroyed in the August 8 wildfires that razed the historic coastal town and killed at least 115 people. Everything—except for a mango tree herNow the Native Hawaiian wife and mother of two faces losing the Maui-based sailboat tour company that her family started 50 years ago. It had been booking 80 to 90 snorkel and dinner sails a week. Overnight, she says, it lost 80 percent of its business.
Livelihoods across one of Hawaiʻi’s most popular islands are suffering as a result of one of the deadliest U.S. wildfires in a century. According to the Hawaiʻi Department of Business, Economic Development, and Tourism, about three million tourists visit Maui each year, spending about $5.4 billion. Before the wildfires, about 8,000 people were arriving on Maui each day. Now, it’s around 2,000.
After advising travelers to stay away, lawmakers, tourism officials, businesses, and even residents are now urging them to visit—mindfully., a 13.5-acre lavender farm that offers tours and runs a gift shop. “I know people on the outside are confused because some social media posts say to stay away and others saying to come. Our island is reliant upon tourism. We need resources to get back on our feet right now.
But traveling currently to Maui is complicated. It may seem insensitive to sip a mai tai at a hotel pool in Wailea, but every dollar a visitor spends on the island helps its economy, explains Ilihia Gionson, public affairs officer for the Hawaiʻi Tourism Authority. “People have lost everything, and now they’re losing their jobs,” Gionson says. “Maui has an economy, for better or worse, that right now is very dependent on visitor spending. Shopping at local shops, eating at local restaurants that support local farmers, doing activities run by small local businesses—those dollars are directly supporting the residents; they are directly keeping local people employed.”discouraging nonessential travel to West Maui—including Lāhainā—through October 17.
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