As Christian Dior celebrates 75 years and a sparkling new house museum, brand insiders reflect on its lasting influence—and its future.
Soizic Pfaff set foot in La Galerie Dior, the Paris museum dedicated to the French luxury house, she “cried a little bit, because it was so important.” Pfaff joined Dior in 1974 as an assistant in the licensing department, and in the nearly half century since has become director of Dior Heritage, overseeing the brand archives. “They succeeded in the architecture,” she says from a corner booth in the gallery’s cafe, her eyes welling. “And it was what Mr. Dior, I’m sure, he wanted.
When Dior was forced to close the gallery in 1931 following the collapse of his father’s business, he became an illustrator and then an assistant to designer Robert Piguet. After his stint in the French military, he returned to assistant life, this time under Lucien Lelong. Dior was approached by textile manufacturer Marcel Boussac in 1946 to revive the Philippe et Gaston brand. Dior had something else in mind.
The “Diorama” houses 1,874 items, including 452 miniature dress replicas, created over the course of six months. Previous spread: Models prepare in the booth ahead of a 1960 Dior fashion show.When Dior died unexpectedly at 52 in 1957, he left behind an identity that allowed the company and his predecessors to thrive. Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, and Raf Simons successively filled the creative director role, then Chiuri in 2016.
Dubbed “the heart of creation,” the cabin is where models prepared for shows, held in house for decades.“What is incredible is that the story of Dior began here,” Crinière says, echoing a sentiment shared by her colleagues that the museum couldn’t be built anywhere else.
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