The social media giant knew I would enjoy a reaction series of The Hills, a show I was obsessed with in the early aughts
) Rosenman, for his part, is a TV producer, who met Port while working on The City, her Hills-spin-off set in New York, and whose resume also includes work on The X Factor.
There’s little transparency around how or why Facebook thought I was interested in those topics. The pages or groups I’ve “liked” offered fewer answers and were largely a mix of former employers, city-specific halal food directories and wedding vendors I’ve worked with.Photograph: Facebook In many ways, Facebook was an afterthought. It wasn’t until Studio 71, a production company that helps creators monetize their online content, suggested they leverage Port’s existing presence “from back when people were doing Facebook” that the couple even considered sharing it there, Rosenman said.Port’s Facebook page is like a time capsule: as far as her 457,000 Facebook followers are concerned, the couple is still in the middle of rewatching The Hills.
It’s on YouTube that Rosenman, who handles a lot of the promotion and audience engagement, has built up what they describe as a deeply involved community. It’s hard for me to explain to people who didn’t care about The Hills when they were soft-brained and easily influenced teenagers – like I was – why I’ve been so drawn to their series. But there’s something healing about revisiting a show I watched at that age through the eyes of a cast member who lived through it and her now-husband.
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