The Keeper has a simple design: A clear plastic container that can be opened by a magnetic key, with a built-in RFID chip that triggers an alarm if someone tries to dash out of a store with it. Why has it become so ubiquitous? dianabudds writes
. Alpha was founded about 50 years ago as a plastics manufacturer that mainly supplied the music industry with 8-track tape cartridges and then, as music media changed, display cases for cassettes and CDs. About 25 years ago, when record stores asked for a product that could secure those items from shoplifters, Alpha invented the Keeper.
But this doesn’t mean everything goes in a Keeper. Retailers and product manufacturers have requested them specifically for high-theft products: Tide Pods, Olay Regenerist skin care, and Dove body wash, to name a few. Keepers are also popular for teeth-whitening strips, razor blades, and batteries.
In the years since the Keeper was introduced, a vast industry of retail security products has emerged: devices ranging from help buttons to gated display shelves and even cases equipped with AI sensors that can tell the difference between a regular customer and a shoplifter. Retailers are trying to strike a balance between letting paying customers grab the items they want and preventing theft, and manufacturers are eager to introduce new technology that claims to do both.
Despite the slew of new security products, the Keeper is still around because of how versatile it is. As soon as a store notices that a certain product is disappearing, they’re able to put them in Keepers a lot faster and cheaper than behind locked cases. Each one costs between $4 and $6.
After the Spam case went viral, I started paying closer attention to what was locked up in chain stores and how. The Target in Atlantic Terminal had installed clear locked doors that covered all the shelves in its lotion, toothpaste, deodorant, and body-wash aisles. It read like surrender. It wasn’t singling out any particular brands or items for extra security; everything was just behind one big door.
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