How do you sell over-the-counter hearing aids when nobody knows who you are?

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How do you sell over-the-counter hearing aids when nobody knows who you are?
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2023 is going to be a watershed year for hearables.

, and they’re on the show floor in Vegas right now. But the best hearables are from brands you’ve likely never heard of.If you’re familiar with hearables, you’re probably not surprised to see Eargo with an FDA-cleared OTC self-fitting hearing aid at CES. The company has been a CES regular since 2015, and technologically speaking, its-gen device isn’t so much a novel never-before-seen gadget as it is a refinement. clearance in 2022.

This year’s updates include features like the new Sound Adjust Plus with Clarity Mode, which can automatically choose between amplifying speech or reducing noise in loud environments. Like its predecessors, the Eargo 7 also has IPX7 water resistance, a long 16-hour battery life, and is nigh undetectable when worn. Customers can also virtually consult with licensed audiologists.

That’s the thing about OTC hearing aids. They could genuinely help millions of people, but many people who could benefit from them either don’t know they have hearing loss or that legit over-the-counter hearing aids are an option. The companies that make them aren’t household names, and the tech companies thathousehold names and would like to sell OTC hearing aids have little to no experience navigating the labyrinthine world of FDA regulations.

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