Jamie Stevens, an EVP at Sony, takes us behind the scenes of Ghostbusters licensing.
io9: Tell me a little bit about the process of working with licensees, be it older ones or signing up new ones.we’re global. So if there’s a licensee that’s interested in working with us, we will see if they’re a fit for our business. We are constantly getting requests for new licensees, but we obviously want to make sure that they’re the right fit, especially for the fan, and that there is innovation and quality and that they understand how to bring the franchise to life.
io9: So what would make you say no to somebody who wants to be a partner? Is it that they just might not have the right kind of vision as you do?Yeah. They may not have the right kind of vision. They may not have the depth and breadth. They may not fit a need that we have. There are a lot of reasons why we might say no. And there are a lot of reasons why they might say yes. We may have a niche market.
Ivan was passing the torch. And Jason is an amazing storyteller and just the story of, you know, it going from a father to a son, which is really what the movie was about really made a lot of sense.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
H-E-B opens a brand shop; PHOTOS: See the merchandise, find out when branded merch will be in stores across TexasH-E-B opens a brand shop; PHOTOS: See the merchandise, find out when branded merch will be in stores across Texas - KPRC2 Texas hounews HTX
Read more »
Ohio Supreme Court puts brakes on taxing NASCARThe Ohio Supreme Court put the brakes on the state's attempts to tax NASCAR for fans watching races and buying licensed merchandise here.
Read more »
Ken Done Wins Australian Fashion Laureate Lifetime Achievement AwardThe veteran artist’s vibrant, naive artworks and merchandise helped define the cultural zeitgeist in Australia in the ’80s.
Read more »
Burglars make off with bags, shoes after hitting store in Westfield UTCNo arrests have been made in the case, which was reported around 4:40 a.m. Sunday; surveillance video showed three suspects leaving the store carrying bags filled with merchandise
Read more »
Sheng Thao takes the lead in Oakland Mayoral race, race still too close to callOakland city councilmember Sheng Thao could very well be the next mayor of Oakland. The latest tally of votes gives her more than 50 percent support.
Read more »
Chandler police: Man shoots his kids, takes his own lifeTwo children are hospitalized in extremely critical condition after being shot by their father, who then killed himself, Chandler police say.
Read more »