More than 2 billion people use Facebook, Instagram, WhatsApp or Messenger every day. Here's how the company targets ads directly to each user.
The company makes a whopping 99 percent of its revenue from advertising — that's more than the other online ad giant,, which depends on advertising for 85 percent of its revenue. The company's total revenue for 2018 was $55.8 billion, up 37 percent from 2017.
Watch the video to learn how Facebook's advertising model works, and how the company is able to target ads directly to each user, including you.
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