The influencer talks about promoting a colorful life, her career in social justice and her upcoming collection with Amazon’s The Drop.
“What TikTok and video content is doing is it opened up the floodgates of what is possible,” Boyd said. “People are really craving authenticity, so I think that’s really my strategy.
She makes a point to use her platform and influence to advocate her social justice work, sharing organizations she supports and speaking out on causes that are important to her. Boyd’s social media presence has drawn the attention of many brands that have tapped the influencer for partnerships, such as Lulus, Nina Shoes, Anthropologie, Aerin Beauty and Amazon, which is working with Boyd on a second collection for The Drop, the company’s fashion arm that produces collections with influencers and celebrities.
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