How quarantine is having a noticeable impact on food TV programming
Finding one of her many networks in the sweet spot between an audience with more time to watch TV and a product that's actually helpful to theabout the evolving strategy at Food Network to serve an audience that's looking for answers. By arming talent with the means to self-film, Food, HGTV and even TLC are augmenting existing programming and, in some cases, packaging completely new episodes when all other production has stopped — moves that could outlast COVID-19.
We can see inside their homes. Everyone is fascinated by questions like, “What do Food Network talent’s real kitchens look like?” and “Where do thereally live?” The chance to share some of that on television, on social, is great. We’re taking some existing content and then wrapping it in new interstitial moments using home video cameras. We’ve been able to do that really fast.
How do you think home improvement programming is going to change after everyone has spent so much time in their homes? I don’t know if you can hear this, but there are three different people in my neighborhood working right now — landscaping, building fences, cleaning shutters. There is an explosion in do-it-yourself projects. We have heard from a lot of the advertisers on HGTV, our home improvement stores, that they can’t keep paint or tools on the shelves. Everybody is looking around their house, finding things that they want to change..
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