If countless companies are going to benefit from tracking my internet activity, why shouldn't I?
Then I figured out that if I click on an ad for something I know I eventually want to buy, it will likely repopulate on my social media feeds through targeted advertising. Those ads will then start to serve as little reminders to myself. It’s an easy system. I simply click on an ad, and it pops back up in my feed over and over again until I have the means to buy the thing. These targeted ads have become like my own personal secretary pool.
There are medications that treat my ADHD symptoms, but these aren’t magic pills that can make me remember everything I’ve ever wanted to, so I tend to look for ways to work with these symptoms instead of against them. That’s where my little advertising trick comes in.
Seufert compared tracking behavioral patterns to getting a receipt at the grocery store—you own the receipt, but the store also uses a copy of it for subsequent business decisions, like when and how often to restock an item you bought. For me, this retargeting helps me sift through the distracting noise of what I don’t want, and more often than not leads to an informed, thoughtful purchase instead of a rash, useless one.
By studying your behavior online, ad-tech companies can then learn things like where you shop, which credit card you use, and who your closest personal contacts are. The degree of detail becomes evident when employers purchase this data to dox employees, as happened when the a Catholic newsletterfor using Grindr after obtaining location data and correlating it with other data about the priest.
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