The fitness industry is facing mass layoffs and the threat of permanent closures. But many gym owners are getting creative with live-streamed and Instagram workouts to keep the income flowing.
In the midst of this coronavirus crisis, I just wanted a simple mask for running essential errands, like a trip to the pharmacy. I made a no-sew mask out of a sock. It won’t win any fashion awards, but it will help keep my 76-year-old mother safe.
For Minter, scrambling to put together online workouts has allowed him to add new clients from out of state and create another revenue stream for the studios when they reopen.The accelerated shift to streaming fitness raises the question of how many studios will be able to regain full membership once this sheltering and exercising in place is over.
Sales of connected at-home fitness equipment such as Mirror, Tonal and Peloton spin bikes have surged in the last month. And because Peloton is making its app free for three months, it’s hard to believe local studios won’t experience at least a few defections.
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