Data shared with NBCNews offers a window into how Tucker Carlson's new show is performing on Twitter.
Twitter’s press office did not immediately respond to emails seeking information about the metrics and requesting comment on the Tubular Labs data. NBC News received two emails with the Musk-era Twitter press team’s default reply: the “poop” emoji.
Meanwhile, Musk and Twitter’s newly installed CEO, Linda Yaccarino, are attempting to pitch the platform as a welcome home to other well-known television news broadcasters, including Don Lemon and MSNBC’s Rachel Maddow. Carlson’s admirers have implied that his viewership on Twitter dwarfs the average number of viewers who reliably tuned into “Tucker Carlson Tonight” in the 8 p.m. hour of Fox News, which attracted a nightly average of 3.391 million viewers in April, the final month it was on air, according to Nielsen, the television industry’s leading measurement firm.
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