The cost of sponsoring a college football bowl game varies widely between those occurring early in the bowl season and the New Year's Six games.
is nearing its end, and fans across the country are tuning in to watch their favorite teams compete one last time in bowl games sponsored by an eclectic mix of companies.
The cost of sponsoring a bowl game varies widely depending on the game, and exact figures typically are not made public. Still, some information has seeped into the public sphere over the years, and approximations can be made based on a bowl game's payout. For the more prestigious games, like the New Year's Six bowls that occur around the turn of the year, sponsorships can cost tens of millions of dollars each year. Whensecured the sponsorship rights for the Orange Bowl in 2014, multiple media outlets reported the company paid $25 million annually.
Eastern Michigan coach Chris Creighton juggles potatoes from the Idaho Potato Bowl trophy after the team's 41-27 victory over San Jose State in the Idaho Potato Bowl NCAA college football game, as bowl executive director Danielle Brazil watches, Tues
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