After Kobe Bryant’s shocking death on Sunday, Nike has sold out of all of its Bryant merchandise
. The clarification came after sources claimed Nike had pulled its Bryant merchandise to limit profiteering from his death.Customer experience is the perception a customer has of the brand. Companies today are not simply in the business of transactions. The world is more fluid and connected than it has ever been, and people all over the world are participating in a global mourning for Kobe Bryant, his daughter and those impacted by the helicopter tragedy.
Today how you act in the public sphere matters.Companies are no longer just in the business of selling products. They have emotional and social responsibilities and often reflect the emotions of their customers. Every action a company takes reflects on its mission and customer experience. Even unexpected tragedies like the death of Kobe Bryant can have widespread impact on how a company is viewed by its customers. At its foundation, customer experience is emotional.
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