Pantone’s yearly color predictions are based on societal, cultural and political influences.
In certain years, Pantone sees socioeconomic or political issues having a bigger influence on its color of the year prediction. For instance, in 2006 Pantone chose Sand Dollar — a neutral beige shade — as a reflection of the nation’s concern about the economy.
While each year typically has one color of the year, Pantone chose two hues for the first time in 2016., were chosen because the combination of the warm rose tone and the cool blue tone were meant to symbolize a “soothing sense of order and peace” heading into that year’s tumultuous presidential election. The two colors were also said to represent the advancements in social movements toward gender equality and fluidity.
, deciding on Ultimate Gray and Illuminating to represent hope, optimism and stability following the uncertainty and stress caused by the coronavirus pandemic and the presidential election. “Because the mood or what is taking place in our society changes or evolves from one year to the next, the color we select will always change,” Pressman continued. “Color is a language that expresses what is taking place in our global culture.”a dark blue-purple hue. Very Peri is described as a “dynamic periwinkle blue hue with a vivifying violet red undertone,” which blends the “faithfulness and constancy of blue with the energy and excitement of red,” according to Pantone.
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