Wellness brand founders discuss the growing market of personalized offers and the importance of education and transparency in the category.
Forum, Allie Egan, founder and chief executive officer of test-to-treatment hormonal skin care company Veracity, hosted a panel on the rise of customizable. The conversation featured Julie Wainwright, cofounder of precision nutrition company Ahara; Craig Elbert, cofounder and CEO of quiz-based supplement company Care/of, and Carla Brenner, founder of test-to-treatment hair loss company Roots by Genetic Arts.
This level of personalization offers consumers peace of mind prior to purchasing, as they know the likelihood the product will be efficacious is much higher. “They’re mostly choosing the testing option,” Wainwright said. “They’re engaged and they really want to know what’s going on their body and they will get better results.”
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