How Pro Innovators Manage Risk

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How Pro Innovators Manage Risk
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Borrow the same approaches used by Pixar, Tesla, Novartis and more.

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For instance, innovative companies aren’t afraid to hire risk-takers. Automaker Tesla actually looks for candidates who have a reputation for upsetting the status quo. Similarly, when Pixar Animation Studios staffed, director Brad Bird deliberately sought out animators who were known as Black Sheep. He knew that rule breakers would bring a fresh perspective to the project — and Pixar was rewarded for taking a risk when the film took home a pair of Oscars in 2005.

Another point of difference between innovators and everyone else is a willingness to convert risk into experimentation. While the phrase “risk-taking” has a negative connotation, companies with innovative cultures often use the word experimentation instead.

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