Most sellers aren’t aware of the impact the products they sell have on the environment, but in Arizona, efforts are underway to establish sustainable fashion.
Payton Major Cronkite News PHOENIX – It’s easy to find cheap options to fulfill your fashion desires, whether online or at a brick-and-mortar store. But most major retailers mass-produce their inventories, making it hard to find information on where a fabric came from and how it was manufactured.
FABRIC, a Tempe nonprofit, is a part of this effort by helping apparel businesses produce merchandise and teaching them how to make their companies sustainable by creating products as they are ordered by customers, and reusing local materials. Its co-founder, award-winning designer Angela Johnson, creates her own fashion-forward products.
Reducing waste through techTo make clothing more sustainable, FABRIC utilizes new technology, including a Kornit Presto printer and Gerber Z1 digital cutter, which can create personalized prints in a single step. “Companies are stating that they have sustainable practices, that they are transparent, have traceability. … It’s just a statement,” Abril said. “Not all of us have the time to sit here and research everything we purchase.”
“I knew what all the trends were, and I wanted to wear them, and they did not come in my size,” said Zdrale, who’s over 6 foot tall. “At that time, if it wasn’t at the mall, it didn’t exist for you, sorry.” LivTall, which launched last year, works with FABRIC to create a sustainable business model. Zdrale makes her clothes to order, donates her extra fabric scraps to a nonprofit and ships her products in reusable packaging.
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