Through the fictional hit “Case 63,” Spotify has tapped into a different form of audio content: the scripted narrative podcast
Spotify Technology SA’s original sci-fi thriller “Case 63” has become one of its biggest shows, marking a strategic shift for the streaming giant in the type of content it is creating for its audio business.
Initially a Spanish-language Chilean series, “Caso 63” ranked No. 1 for nearly a month in Argentina and Mexico post-premiere in 2020. Less than a year later, it became a No. 1 podcast in translations for Brazilian and Indian audiences. The English version, released at the end of October, topped the charts in the U.S., Canada, Ireland and the U.K.
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