How Synchs Changed the Game for Lizzo, Bebe Rexha and Halsey

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How Synchs Changed the Game for Lizzo, Bebe Rexha and Halsey
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Getting the right synch or licensing opportunity can make a career. Just ask Lizzo, whose single “Truth Hurts” fizzled upon its initial release in September 2017. But after a lyric from the song in…

Getting the right synch or licensing opportunity can make a career. Just ask Lizzo, whose single “Truth Hurts” fizzled upon its initial release in September 2017. But after a lyric from the song inspired the #DNATest challenge on social media platform TikTok the following year, the brassy tune became a runaway smash. It was followed [...

“What it commands in value depends on the quality of the content and needs of the individual client.” Quality is the key word when it comes to the business [...]“Almost Famous” did make perhaps more sense to translate from the big screen to a stage musical than some other films have because, for one thing , it already has music in it — and it’s about musicians, or those who’d [...

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