How technology is helping to write media and entertainment’s new script paid Oracle
I’m a movie junkie. I went to UCLA film school, did graduate work in media studies, and early on worked as a development executive at 21Now I work in technology, and I’m witnessing firsthand its transformative effect on the media and entertainment industry. Technology is enabling the democratization of content—access any time, anywhere, on any device—and the impact on media and entertainment company business models and consumer interactions is deep and far-reaching.
Now the direct-to-consumer model demands one-to-one engagement with audience members. To attract and keep subscribers, media companies will have to know and understand their audiences intimately—relationships with them on an ongoing basis. When you think of Disney, you think of great experiences at their movies and theme parks. But shaping, extending,those experiences beyond the theater and theme park, at the individual level—that’s an acquired skill set.
For instance, there’s considerable consumer frustration with access to content. People want to consume TV shows and movies when they want to and on whichever platform they choose—mobile phone, TV, computer, or movie theater. One solution would be for industry players to adopt blockchain network-ledger technology to sell their content as digital tokens or in digital blocks instead of as physical media or movie tickets.
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