'We know that everyone is in the same boat, so we try to not dwell on what we can’t do, but on what we can do.” For SmallBusinessSaturday, Thai-American designer Thakoon Panichgul discusses looking to the smaller things during these challenging times.
that has seen him produce more of his reliably well-made pieces at a more competitive price point.
“When we made the decision to pivot to direct-to-consumer, it was a decision that wasn’t without consequences,” Panichgul explains. “But in the end, we all believe that the pivot needed to happen as the fashion industry is facing a lot of uncertainty. I’m super happy we made that decision, especially now where we have control business-wise, and we can pivot accordingly. In times of crisis, you realize that you are ultimately in charge of your own destiny.
While Panichgul has been able to continue the design phase of producing his resort collection via video conferencing—where, thankfully, the majority of the fabrics have already been sourced—the spring 2021 season, planned to debut in September, will come with a different set of challenges. “We don’t have the capabilities to go into the office to touch and select fabrics, look at drapes on form, et cetera,” he says, “but we are learning to adapt.
In the meantime, Panichgul is taking the enforced downtime as an opportunity to reconnect with the things he loves most. “I’m getting back on the piano again, and it’s been fun. I’m taking more time to look at all my, some of which I forgot I had, and getting more inspiration from them. We’ve been watching a lot of old movies, which I love but was always too tired to do when I got home from the office before. Quieter time at home allows for a lot of ideas to come out, too.
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