Charlotte Jones, the Cowboys executive vice president and brand officer, came up with the original idea for the the team's Thanksgiving Day halftime shows....
Dolly Parton will perform at the Salvation Army's Red Kettle Kickoff Halftime Show during the Dallas Cowboys' Thanksgiving Day game against the Washington Commanders.of the annual Cowboys’ Thanksgiving Day game at AT&T Stadium. Since 1997, the Cowboys have used their holiday halftime concert as a national showcase to kick off The Salvation Army’s iconic Red Kettle Campaign.
“We’re all very happy, but what makes it even more special is the fact that everything culminates in support of The Salvation Army. The halftime show Dolly will perform is the launch of the annual Red Kettle Kickoff and is used to raise awareness for the millions of people in need across the country and what The Salvation Army does to provide Thanksgiving and Christmas and shelter for so many.”.
Last year’s show featured pop-rock superstars with a hometown tie: Kevin, Joe, and Nick Jonas. It was the second time thespent their holiday performing for The Salvation Army. The brothers previously performed at halftime of the Cowboys’ win over the Seahawks in 2008. Thanksgiving Day has also included these artists with ties to North Texas: Jessica Simpson , LeAnn Rimes , Kelly Clarkson , and Selena Gomez .
Jones, the first woman to serve as chair of The Salvation Army’s National Advisory Board, came up with the idea of turning the team’s Thanksgiving halftime into a spectacle akin to the Super Bowl’s halftime show. And while Jones always dreams big, she could not have imagined over 27 years ago that her idea would help the Red Kettle Campaign raise an estimated $3.56 billion .
“We’re just so grateful that Dolly Parton supports The Salvation Army, as do the artists we’ve partnered with over the years,” Jones said. “And we’re grateful for the generosity of Cowboys who show their support every time they place a donation into one of the red kettles that will be popping up around our community during the holidays.
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