The Ralph Lauren signature has been reimagined countless ways throughout its 50-year history.
In fashion, as in life, the more things change, the more they stay the same. Against a backdrop of shifting tastes and values, the Ralph Lauren polo shirt has remained a constant of American style for 50 years.
Since its introduction, in 1972, the little shirt that could—a wardrobe mainstay that Lauren has described as “the most democratic of garments, as ubiquitous as a pair of jeans”—has been interpreted in a kaleidoscope of hues, as well as in classic, big, skinny, and high-fashion fits. The polo’s iconic logo, a design flourish that first appeared on a women’s tailored shirt in 1971, has likewise been rendered in a host of colors and sizes.
In fact, so many special capsule collections have been issued over the years, boasting crests and patches galore, that in the lead-up to this year’s golden anniversary, the company has made select vintage and collectible designs from its archives available for purchase. “It’s been such a treat to hear the many stories of people who have worn the polos and said they get better with age,” says David Lauren.
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