Despite the convenience, buying tickets online can quickly turn into a nightmarish experience.
Those days seem almost quaint now in the ecommerce age of instant gratification.
This was due to the sheer number of fans, bots and scalpers overwhelming the US- based online ticketing platform, Reuters reported. “I was in a virtual waiting room and it told me how long to wait. I felt it was inconsistent because the waiting time jumped from three hours to five then nine then back to two hours,” Lee toldMoments later, Lee said the virtual waiting room screen changed into an apology to inform her that tickets had sold out.
“Unfortunately, the ticket vendors themselves and loyal customers, like we saw with Taylor Swift, are the ones who suffer,” he added. According to Taylor, scalpers are turning to bots to buy tickets at a faster rate on websites. — TrafficGuardthat bots are typically programmed to flood websites with millions of parallel ticket requests, bypass purchasing limits and evade authentication measures like Captchas.
Taylor added that bots for scalping are cheap, simple to use and in some cases, may offer a high return on investment. According to Taylor, one solution for ticketing companies to prevent bots from overwhelming their sites is to collect user identity information and link it to each ticket purchase. Anti-fraud technology can help identify and block these bots by analysing patterns of behaviour that are indicative of bot activity, according to numerous online reports. For example, anti-fraud technology may look for unusual patterns of login attempts, such as a high number of attempts from the same IP address within a short period of time.
“The reseller sold a ticket with the same QR codes to 10 buyers and all of them couldn’t enter the venue because the ticket had already been validated. It’s sad when you have to tell people that they may have been scammed,” he said. Para Rajagopal, the founder of concert organiser PR Worldwide, said it’s becoming common to turn away concertgoers because they showed up with fake tickets. He felt some may have fallen victim to scammers due to inexperience.
“We’re talking about situations where there’s possibly 10,000 tickets but 100,000 people are waiting to buy them,” he said.
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