Squishmallows joined Warren Buffett's business empire two years after Lady Gaga, Kim Kardashian and others helped make the plush stuffed toys a viral sensation on TikTok. For Judd and Laura Zebersky, whose company Jazwares makes the toys, the success of Squishmallows is hardly what they imagined when they met 33 years ago at the University of Miami law school. They...
A Squishmallow depicting Warren Buffet during the Berkshire Hathaway Inc. in Omaha, Nebraska, US May 5, 2023.Squishmallows joined Warren Buffett's business empire two years after Lady Gaga, Kim Kardashian and others helped make the plush stuffed toys a viral sensation on TikTok.
"I have really loved pop culture since I was a kid," Zebersky said in an interview at this month's annual shareholder weekend for Buffett's Berkshire Hathaway Inc in Omaha, Nebraska. "Jazwares is a gem," Buffett said in an emailed statement. "And, Judd and Laura are the ideal Berkshire managers."Other businesses in Berkshire's stable also make toys, including Oriental Trading's rubber ducks resembling Buffett and his longtime business partner Charlie Munger.
"This was a brand that needed a lot of love," Judd Zebersky said. "It struck a nerve, and when you strike a nerve in the toy industry, great things can happen." Led by Joseph Brandon, who previously ran Berkshire's General Re reinsurer, Alleghany now has Buffett's deep balance sheet as support.
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